Testimonial

The radio industry has changed dramatically over the past three decades. Audiences are no longer tied to the reach of a single terrestrial station. Instead, they expect to engage across apps, streams, and social media. Recently, Sarah Malone, who leads marketing and project development for Backbone, sat down with broadcasting veteran and host of SoCal's popular sportsfishing radio show "Lets Talk Hookup" Pete Gray to hear how he has adapted to this shifting landscape and how