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Backbone Blog
How do I create clickable URLs for songs? For live?
Along with visual text information regarding the show, program, artist, song, album and copyright information, you can send one or more displayed images, such as the album cover or artist’s head shot. Both the text and image include a clickable URL that will take the listener to a web page of that artist, his ecommerce site, or wherever you would like the listener sent. There is an available option to auto-generate iTunes Album Art as part of the ingest process. If the track
Richard Cerny
Can my listeners download and save music?
The beauty of QuickTime as a platform, besides its incredible clarity, is that the QuickTime player does not permit the saving of streaming songs or other streaming audio. This protects artists’ content and allows you to remain in compliance with the United States streaming laws. However, if your listener is interested in a particular song and your clips have URLs to the iTunes Store they can click through to purchase the song or other audio for immediate download. Some tuner
Richard Cerny
How can I automatically publish my current playlist on my web site?
This is a feature of Backbone Radio. Backbone Radio allows you to record live content as you are broadcasting, saving you from having to use additional online audio programs. In the OnAirStudio application Click the Record Live button. When you finish the program and go out of Live a new playlist with that item compressed will appear. You can rename the recorded clip and enter other information and meta-data about the clip in the playlist item dialog box. Then you can save it
Richard Cerny
Can Backbone Radio Standard be used to automate regular (AM/FM) radio broadcasts?
Yes, you can use Backbone Radio to automate a conventional radio station, such as a low power FM station. You would set the OnAirStudio application to compress your source material at 128Kbps MPEG-4 lossless audio in order to get a true highest fidelity stream from your client to your Transmitter. You would connect your FM transmitter to the audio-out connection on your Macintosh and then play audio directly out of the Macintosh into your FM transmitter.
Richard Cerny
Does Backbone Radio include automatic logging, and what information is logged?
Backbone Radio includes automatic logging for content played out of the automation system. What if the CARP/DMCA logging/record keeping requirements change? Backbone Radio is based on a relational database. The stored data on listeners, programming and media content can be analyzed and formatted in new and different ways as required. Thus, any special or changed requirements for reporting can be met by generating a new query to the database.
Richard Cerny
How can I automatically generate a rules compliant playlist?
A rules compliant playlist is created from any playlist window by inserting rotation or template items into the playlist. This may be done by clicking the ROTATION button, which permits you to select the additional item as music, commercial or station ID item. The backboneServer automatically chooses an appropriate item conforming to the pre-selected rules and inserts it into the selected location in the playlist. Each time the playlist is generated, a new set of items take t
Richard Cerny
How do I stream images with the radio broadcast?
Images, such as Station Logos, Program Images, Album Covers or head shots, are streamed using a web-based facility included with the Backbone Radio Service. These images are accessed by embedding a link to a particular web location (e.g., a .jpeg image) on the backboneServer into a web page. This link is updated on the fly with the image or images appropriate for each audio clip. Also, images can be sequenced to appear at specific times during the clip through the OnAirStudio
Richard Cerny
Can I change the annotation listeners see after a song is loaded?
Yes. By double clicking on a playlist item in the OnAirStudio or OnAirDisplay application the annotation and embedded URL can be changed after the item has been created. The annotation change is automatically saved to the media file for that item in the rotational database on the server.
Richard Cerny
Can I use my iTunes library to quickly build a database of content?
Yes. Backbone Radio pre-compressed mp3 or mp4 files created with iTunes and stored in your iTunes Library can be dragged and dropped into an OnAirStudio playlist. The OnAirStudio application will query the iTunes Store using the mp3 and mp4 tags to fetch album art, additional clip information and associated links to that clip in the iTunes Store for click-through purchase.
Richard Cerny
Can I do a live remote with commercial inserts?
Yes. This feature is one of the major differences between our solution and other solutions available on the market. A live remote with commercial inserts is done in the following way: Using the OnAirStudio application create a playlist containing the desired commercial spots. Either insert fixed live segments using OnAirStudio, or manually switch in and out of live mode from your live remote site using the OnAirDisplay client on your Macintosh. The backboneServer automatical
Richard Cerny
What if I lose electrical power during a show?
If your Macintosh running OnAirStudio or OnAirDisplay to program your station take an electrical hit your station will automatically switch into automated programming mode and will continue uninterrupted. In the rare case where the power is interrupted on the backboneServer, on restart the Server will automatically restart and continue programming from where it was scheduled. The OnAirDisplay client is only required to run if you want to change the programming of your statio
Richard Cerny
How can I go live right now?
From within the OnAirDisplay application, simply press the “Live” button. This switches the station into live mode without waiting for the current item to stop playing.
Richard Cerny
Can I have more than one control computer doing different tasks?
Yes. The backboneServer supports up to 20 control stations. The OnAirDisplay client controls all functions, including live broadcasting. Note, only one computer can be in ‘On Air’ mode at a time. The OnAirStudio is controls all functions except live broadcasting. This application can be run on multiple machines programming the automation system and uploading clips on as many Macintosh systems as you need.
Richard Cerny
Can I change the current playlist while on the air?
Yes. The order of tracks can be changed by simply dragging and dropping while the playlist is on the air. New tracks can be added to a playlist, or tracks can be deleted in a similar manner. To keep the changed order of the playlist, save it. Otherwise, the playlist will revert to its original order when it starts the next time. Once populated with new material, another playlist can be started at any time by pressing the play button on the interface. It can be set to take ove
Richard Cerny
How do I make a schedule?
Schedules are made by adding playlists in the OnAirStudio application. This can be done either as a playlist is created, or after. The OnAirStudio application automatically sequences playlists according to their start time, and repeats that schedule until it is changed by the station operator.
Richard Cerny
Can I mix formats and rates in the same playlist?
Yes. The backboneServer automatically streams content compressed in different formats or different data rates without any restrictions. This means that playlists can be made up of mp3s, mp4s, and other content formats, and the listener will just hear the content play seamlessly.
Richard Cerny
How do I manipulate the playlist?
The playlist is manipulated through the Backbone Radio OnAirDisplay application. The Macintosh based OnAirStudio application allows the station operator to create compressed clips to a playlist from source material, add pre compressed clips, change the play order of clips in a playlist, start playlists with new content, talk live, and many other useful functions, all with a simple drag and drop interface.
Richard Cerny
What is the Backbone Radio™ interface?
The Backbone Radio interface is through two Macintosh based applications, OnAirDisplay and OnAirStudio. These two applications control the backboneServer from anywhere there is a network connection with an upstream connection of at least 128Kbps. These two applications allow the station operator to quickly create playlists of content encoded for streaming over the Internet through a simple drag and drop interface.
Richard Cerny
How easy is it to set up the station?
Backbone Radio is provided as Software as a Service (SaaS). We have simplified Internet radio production for the professional broadcaster. We take care of the technical part of broadcasting, enabling live remotes, radio automation, setting up the servers, managing connections and logging. You can focus on your content. When you sign up for our service you are provided with two applications to run on your Macintosh(es) that control your station. It is really easy to set up a
Richard Cerny
What should I expect to pay for hosting? And how do I make a profit?
Our hosting plan pricing are based upon listener hours and programming archive. Our most basic package is $300/month and includes 15,000 listener hours and 10 days of programming archive. As your listenership grows you would upgrade your package. About generating revenue, many non-commercial stations would look for underwriters. Commercial stations often sell spots. You are provided a website as part of your Backbone service. This is a place where you can place banner ads f
Richard Cerny
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info@backbonebroadcast.com
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Boston, MA
© 2026 Backbone Networks Corporation
Contact
info@backbonebroadcast.com
Tel: +1 844-422-2526
Boston, MA
© 2026 Backbone Networks Corporation
Backbone Studio Product Suite
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