How does Backbone Radio compare to other streaming offerings?

Most other Internet radio applications focus on only one of the components of professional broadcasting, either the automation of the playlist or the transmission of the stream.

Backbone Radio is an integrated professional broadcast and automation service for internet radio stations. As such it compares to traditional, terrestrial professional broadcast automation systems.

This integration gives you full control. You generate your own playlists, either manually or automatically from a database of stored audio clips and go LIVE at any time by clicking an on-screen button. Backbone Radio is the only internet radio application that allows you to keep complete control of your content. An additional difference is the full logging and record keeping of your audience. Not just statistical, but hard logged data that tells you who listened to what, when and for how long. This vital task means lower operating costs in running your station and more accurate reporting of your royalty and advertising requirements.