Why the MPEG-4 format?

Backbone Radio uses MPEG-4 as its primary streaming format. The new worldwide standard delivers dramatically higher audio quality coupled with significantly faster compression speed. Backbone Radio builds upon Apple’s QuickTime which provides MPEG-4 compatibility.

Defined by the Moving Picture Experts Group (MPEG), MPEG-4 is the new worldwide standard for next-generation multimedia, including streaming for audio and video. With the free QuickTime Player, browser plug-in, or iTunes listeners can listen to any MPEG-4 compliant streams, including Backbone Radio streams.

MPEG-4 also enables listeners to view text annotation information describing currently playing clips, auto-generated HTML-based program schedules and JPEG images that may be provided as part of your webcast.